Europe Inofambisa Shanduko Yekushanya Agenda seUN Inobatanidza Vatungamiri Vematunhu Kuti Ikurumidze Resilient Kukura Kunosimudzira Innovation uye Kubatana Kufambira Mberi Munyika Yose.

Muvhuro, June 9, 2025

Europe yakabuda sesimba rakabatana mukutsanangudza remangwana rekushanya, sezvo vatungamiriri vematunhu vakaungana pasi peUN Tourism framework kuti vatange hurongwa hwakasimba hwakanangana nekukurumidzira kupora, kusimudzira budiriro, uye kukurudzira hunyanzvi. Musangano wemakumi manomwe nerimwe weUN Tourism Commission yeEurope wakashanda senguva yakakosha kondinendi, ichiratidza kuti kubatana pakati peNhengo dzeNyika kwakakosha sei mukukunda matambudziko akadai sekusagadzikana kwehupfumi, kushanduka kwemamiriro ekunze, uye kushomeka kwevashandi. Kuburikidza nekuzvipira kwakagovaniswa mukusimba uye shanduko yedhijitari, Europe iri kuisa hwaro hwehungwaru, yakasvibira, uye inosanganisirwa yekushanya ecosystem iyo inoisa bhenji repasi rose rekufamba zvine mutoro.

Europe's Tourism Sector Inoratidza Resilience uye Innovation seUN Komisheni Inosangana kwe71st Session

Musangano wechimakumi manomwe nerimwe weUN Tourism Commission yeEurope wakaitwa munguva pfupi yapfuura panguva yakaoma yeindasitiri yezvekushanya nekushanya mudunhu iri. Musangano uyu wakaitwa maererano nekukwira kuri kuita vanhu vari kuuya pasi rose uye kushandisa mari, pamwe nekuwedzera kuri kuita matambudziko ematunhu akadai sekusagadzikana kunokonzerwa nehondo uye kusagadzikana kwehupfumi.

Zvinoenderana nedata reUN Tourism, Europe yakagamuchira zana nemakumi maviri neshanu vashanyi vekunze muchikamu chekutanga chegore - zvichiratidza kuwedzera kwezvikamu zviviri kubva muzana panguva imwe cheteyo gore rapfuura. Mukuwirirana, kondinendi yakaunza mari inosvika mabhiriyoni maviri neshanu emadhora ekuAmerica mukushandiswa kwevashanyi mukati memwedzi mitatu yekutanga yegore, ichiratidza kupora kwakadzikama uye kusimba kunoenderera mberi mukati meEuropean tourism ecosystem.

Asi, nhume dzakabvuma kuti nepo nhamba dzacho dzichiratidza kukura, pachine dzvinyiriro huru dzokunze. Kukanganisa kwemakakatanwa emumatunhu, kukwira kwemitengo, uye kushomeka kwevashandi zviri kuramba zvichiunza mumvuri pamaonero echikamu kubva pakati kusvika kureba. Nhaurirano idzi dzakaisa matauriro emusangano wakanyanya kurongeka uye unotarisisa mberi, uyo wakasimbisa kubatana, hunyanzvi, uye kuenderera mberi sembiru dzakakosha dzekufambira mberi mune ramangwana.

Chirongwa cheBudiriro Yakagovaniswa MuEurope yose

Executive Director veUN Tourism, Natalia Bayona akapa Nyika dziri Nhengo neruzivo rwakadzama pamusoro pebudiriro yakaitwa kubva pamusangano weKomisheni wapfuura, wechimakumi manomwe. Chirevo chake chakafukidza mbiru shanu dzakakosha dzinoumba gwara rechikamu uye remangwana.

Tourism Product Development:
Imwe yedzakanyanya kugadziridzwa kwaive kukura kweiyo Yakanakisa Tourism Villages chirongwa. Ichi chirongwa checherechedzo chepasi rose parizvino chine mazana maviri nemakumi mashanu nenhanhatu kuenda munyika makumi mashanu nepfumbamwe. Europe inomiririrwa zvakanaka, iine makumi matanhatu neina ekumaruwa kubva kumarudzi makumi maviri nerimwe eEurope anoratidzwa mumambure. Chirongwa ichi chinopemberera kushanya kwakagadzikana, kunofambiswa nenharaunda kunomutsiridza nzvimbo dzisingazivikanwe, kunyanya idzo dzakapfuma mutsika nemagariro. Kuwedzera kwemukurumbira muEurope mukushanya kwewaini kwakatora nzvimbo yepamusoro, apo Bulgaria inogadzirira kutora chinyorwa chechipfumbamwe cheUN Tourism Global Wine Tourism Forum gare gare gore rino.

Tourism Investment Landscape:
Kondinendi iri kuramba ichitonga mukukwezva mari ine chekuita nekushanya. Mumakore mashanu apfuura, mapurojekiti epasi rose ekushanyirwa kwegreenfield anopfuura zviuru zviviri, anosvika zana nemakumi maviri nematanhatu emadhora ekuAmerica mukudyara. Paaya, hafu yaiva muEurope. Mabhuku achangoburwa eUN Tourism anoti “Tourism Doing Business: Guidelines” akabudiswa achitarisa kuAlbania, Armenia, neGeorgia—zvichiratidza kufarira kuri kuwedzera mumisika yeSoutheastern Europe.

Driving Innovation:
Startups yakavakirwa muEurope inoita makumi matatu nenhatu muzana yeUN Tourism Innovation Network yose, ichiratidza kuvepo kwakasimba kwedunhu mukuvandudza kushanya kwepasirese. Zvinetso zvitsva zvakati wandei uye zvirongwa zvakaziviswa kukurudzira hunyanzvi, kusanganisira National Open Innovation Challenge yeFrance uye edhisheni iri kuuya yakanangana neLithuania neMalta. Zvirongwa izvi zvinovavarira kuwana mhinduro nyowani dzekudzvanyirira maindasitiri sekuchengetedzeka kwevashanyi, kugadzikana, uye kuchinjika kwemamiriro ekunze-kunyanya mukukwira kwekushisa.

Kubatanidza AI uye Digital Shanduko:
UN Tourism inoramba iri pamberi pekubatanidza Artificial Intelligence muindasitiri yekushanya yepasi rose. Zvichitevera Musangano weMinisteri wakabudirira zvikuru paAI muKushanya paWorld Travel Market yeLondon, sangano iri rakatambira zvikumbiro zvinodarika mazana mana kuAI Challenge yayo yepasi rose — makumi mana muzana kubva kuEurope. Mhinduro idzi dzakanangana nekusimudzira ruzivo rwevashanyi, kugadzirisa mashandiro, uye kuvandudza dhizaini inotungamirwa nekuita mitemo.

Kuvaka Hunhu Hwevanhu:
Nyaya yakakosha yakasimudzwa panguva yechirongwa igwaro rehunyanzvi riri kubata vashandi vekushanya. Vanosvika makumi maviri neshanu muzana evashandi muchikamu chekushanya kweEurope havana zvitupa zviri pamutemo. Kugadzirisa chinodikanwa ichi, UN Tourism Online Academy yakaona kukura nekukurumidza, kukwezva vadzidzi vanopfuura zviuru makumi mana nezvishanu pasi rose-pakati pavo, zviuru zvitanhatu zvevatori vechikamu kubva kuEurope. Mukubatana nemayunivhesiti akasiyana eEuropean, gumi nematatu matsva epamhepo makosi akaunzwa, akagadzirirwa kuvandudza hunyanzvi pamazinga ese evashandi vekushanya.

Hutungamiri uye Hutongi hwekuvandudzwa

Musangano weKomisheni uyu waisanganisirawo sarudzo dzemasangano akakosha ari pamutemo. Montenegro yakasarudzwa kuva Sachigaro weKomisheni yeEurope kekutanga, ukuwo Lithuania nePoland dzakanzi Vatevedzeri-Vasachigaro. Kwenguva ye2025-2029, Azerbaijan, Croatia, France, Greece, neSlovenia zvakawana mazita ku Executive Council. Saizvozvo, Israel nePoland vakagadzwa kuti vashande muDare Rezvitupa, ukuwo Czechia nePortugal vakasarudzwa kuti vatore chikamu muKomiti Yezvekushanya Pamhepo Dzidzo.

Europe yakabatana pasi pehurongwa hwekushinga hweUN Tourism yekufambisa kudzoreredza, kusimudzira, uye hunyanzvi, ichiisa muenzaniso une simba wekubatana kwedunhu kune ramangwana-chiratidzo chikamu chekufamba.

Kutarisa Mberi

Sezvo Europe ichienderera mberi nekufamba munzvimbo yakaoma yekushanya, chikamu chemakumi manomwe nekutanga cheUN Tourism Commission yeEurope chakaratidza kuchinjika kwedunhu, hutungamiriri, uye kuzvipira mukukura kwakasimba. Nekuenderera mberi kwekudyara mukuvandudza, kuita kwemamiriro ekunze, uye huwandu hwevanhu, Europe iri kuzviisa pachezvayo kuti isangopora chete asi kutsanangurazve kushanya mune inoshanduka yepasirese mamiriro.