Macao Tourism Hofisi Dhivha Kukura Kwedunhu neRekodhi Kutengesa kuBangkok Roadshow, Inopa Exclusive Travel Packages uye Chaiyo-Nguva Zvideredzwa.

Chipiri, June 10, 2025

Macao akatanga chirongwa chekusimudzira kushanyirwa kweushingi uye netsika mukati meBangkok kubva munaChikumi 6 kusvika 8, 2025, apo Macao Government Tourism Office (MGTO) yakaronga mugwagwa wayo waitarisirwa zvikuru we "Experience Macao". Yakaitirwa panzvimbo yepamusoro yeSiam Paragon yezvitoro, imwe yenzvimbo dzekutengesa dzine mukurumbira muThailand, chiitiko ichi chakagadzirirwa kudzamisa kukwezva kweMacao mhiri kwakadziva kumabvazuva kweAsia uye kudzikisira kufarira kwemufambi weThai kuburikidza nezvakanyura, zvinokurudzira zvekufamba, uye kuratidzwa kwetsika.

Chiitiko chemazuva matatu ichi chakaratidza chiitiko chakakosha mukuedza kwedunhu reMacao, ichipa ruzivo rwakajeka, rwakasiyana-siyana rwakapfuura kushambadzira kwakajairika. Nedingindira remushandirapamwe "Macao Wonder," ratidziro yemugwagwa yakaratidza kuti guta riri kuwedzera sei mufananidzo waro kupfuura makasino kuti rive nzvimbo ine mativi mazhinji, inoshamwaridzana nemhuri, uye ine tsika nemagariro pasi pechirongwa chitsva che "tourism+".

Chiitiko cheImmersive Tourism Chinoratidza Macao's Cultural and Lifestyle Appeal

Kutora mhomho yakawanda yevakapinda 175,423, Bangkok roadshow yakaratidza budiriro inokatyamadza yeMGTO yeSoutheast Asia yekushambadzira kuedza. Chiitiko ichi chakashandura nzvimbo yekuratidzira yeSiam Paragon kuita microcosm yeMacao inokwezva inokwezva-yakazara nezviratidziro zvinodyidzana, mitambo yetsika, chiitiko chekudya, uye makabati ekubhuka.

Vashanyi vaifamba nemumapaviyoni ane mavara akasiyana-siyana uye nzvimbo dzinonakidza dzairatidza musanganiswa wakasiyana weMacao wePutukezi neChina. Vakapinda vakaunzwa kune zvakaitika kubva kurwendo rwenhoroondo yenhaka kusvika kunzvimbo dzemazuva ano dzekugara zvakanaka uye hunyanzvi hwemazuva ano, zvichisimbisa mukurumbira weMacao seguta repasi rose remisiyano nehunyanzvi.

Rekodha Kutengeswa Kwekufamba Kunotungamirwa neKudyidzana Kwakasimba Kwedunhu

Imwe yembiru dzepakati pechiitiko yaive kugona kwayo kushandura kufarira kuita chiito. MGTO yakashanda pamwe chete neThai masangano ekufambisa, anotungamira ndege, uye Macao's akasanganiswa maresitorendi vanoshanda kugadzira mapakeji ekufambisa. Kushandirapamwe uku kwakakonzera kutengeswa kwezvibvumirano zvekufamba zvinopfuura chiuru zvakabatanidzwa zvakananga pachiitiko ichi — zvinosanganisira mari yendege, kugara mumahotera, uye zviitiko zvakasarudzika.

Kukosha kwekutengeserana kwemapakeji aya kwakapfuura 6.4 miriyoni Thai Baht (inenge 1.6 miriyoni MOP), zvichiratidza chivimbo chepamusoro chevatengi uye kukura kuri kudiwa kweMacao senzvimbo inodiwa yekutandara. Nekushandura mushandirapamwe wekusimudzira kuita puratifomu-yekutengesa, MGTO yakashandura branding kuita hupfumi hunooneka.

Rarama Varaidzo uye Viral Nguva Dzinosimudzira Ruzhinji Kubatanidzwa

Chinonyanya kukoshesa chemumugwagwa chaive chirongwa chayo chevaraidzo chine simba, chakagadzirirwa kubata vateereri vese pa-saiti uye online. Matanho aitangira pakutamba kwechinyakare kweMacanese nemimhanzi kuenda kunhandaro yepop ine matarenda eThai, kukwevera mapoka emazera akasiyana uye kuwedzera mafaro.

Chikumbiro chemhuri chakawedzerwa nekuonekwa kwevaviri vanodiwa mascots - MAK MAK anomiririra Macao naWarbie Yama vanobva kuThailand - avo vakadyidzana nevana nemhuri, vachipa mikana yekutamba yemifananidzo. Idzi nguva dzemascot, pamwe chete nezvikamu zvinotepfenyurwa uye kushanya kwevapesvedzera, kwakaunza ruzha rwakapararira pamapuratifomu enhau eThai, zvichiwedzera zvakanyanya kutsika kweMacao panguva yechiitiko.

Digital Integration Inopa Simba Kuronga Kwekufamba uye Instant Discounts

Ichiziva basa riri kukura remadhijitari edhijitari mumasarudzo ekufambisa kwevatengi, MGTO yakabatanidza tekinoroji muchiitiko ichi. Vaipinda veThai vaigona kuwana zvidzikiso uye zvinopihwa vachishandisa akabatana e-yekubhadhara mapuratifomu. Ichi chisina musono mushandisi chiitiko chakavharisa mu-munhu kufara nekureruka kwedhijitari, zvichiita kuti zvive nyore kune vashanyi kupedzisa kubhuka ipapo.

Kuti iwedzere kusvika kwayo kupfuura Siam Paragon, MGTO yakatangawo hukasha hwekunze hwedhijitari. Zvinopfuura 128 LED skrini uye zvikwangwani mukati medhorobha Bangkok uye BTS Skytrain zviteshi zvinotepfenyura zvinoyevedza roadshow zvinoonekwa, zvichigadzira zvinofungidzirwa miriyoni 19.8 zvinoonekwa. Kuonekwa kwakafara uku kwakavimbisa kuti mhando yeMacao yakanzwika kupfuura vaipinda chiitiko, ichikwezva kutariswa kwezviuru zvevafambi vemazuva ese nevatengi.

Tourism + Strategy Repositions Macao seNzvimbo Yakasiyana-siyana

Chainyanya kutumirwa meseji yeroadshow yaive zano reMGTO rekuti “tourism+”—kushinga kudhinda patsva kwakanangana nekuwedzera nhoroondo yekushanya kweMacao. Iyi nzira nyowani inobatanidza kushanya nemamwe mararamiro uye zvikamu zvekugadzira zvakaita sekudya, tsika, mitambo, tekinoroji, hutano, uye kuchengetedza kwezvakatipoteredza.

Nekuratidzira zvakasiyana siyana zvisiri zvemitambo zvinokwezva, Macao iri kunangana nehuwandu hwevanhu hunosanganisira vafambi vega, manomads edhijitari, mhuri, uye vanoongorora tsika. Kubva kune gourmet cuisine uye UNESCO nhaka yenzvimbo kuenda kune eco-adventures uye fashoni-mberi yekutengesa, Macao iri kushingaira kuzvitsanangura seyo yakakwana, inotevera-chizvarwa chekufamba kwekuenda.

Chikamu cheMushandirapamwe Mukuru weKutonga Kushanya Kwedunhu

Iyo Bangkok roadshow chikamu chimwe chete muchirongwa cheMGTO chakakura chepasi rose kusimbisazve kushanya uye kuisazve Macao munguva yedenda. Zvirongwa zvakafanana zvakaitwa kutanga kwegore rino muSeoul neTokyo, paine hurongwa huri kuitika hwemigwagwa iri kuuya muKuala Lumpur, Jakarta, Singapore, neHo Chi Minh City.

Chiitiko chega chega chakanyatso kurongedzerwa kune zvaunofarira musika wemuno, kuve nechokwadi chehukoshero hwetsika uye kubatanidzwa kwepamusoro. Mukufanana, MGTO inoramba ichichengetedza huvepo hwakasimba pazviratidzwa zvekufamba zvepasi rose uye zviitiko zveindasitiri kuvaka kudyidzana uye kusimudzira Macao seyakasimba, inoshanduka yekufamba hub.

Benchmark muDestination Marketing Innovation

Kuwanda kwevanhu vanopinda uye kubhukidzwa kwepa-po-po-po-po-po-po-po-po-po-po-po-po-po-po-po-po-po-show yemugwagwa we-Bangkok zvinosimbisa kushanda kwemhando yekushambadzira yakasanganiswa yeMGTO. Nekuruka pamwe chete kuita kwetsika, inodyidzana tekinoroji, chaiyo-nguva kutengesa, uye kubatanidzwa kwenharaunda, Macao yakagadzira purani yekusimudzira yekushanya iyo inoburitsa kuoneka uye mari.

Mumusika wepasi rose wekushanya uri kuwedzera kukwikwidza uye unotungamirwa neruzivo, chiratidzo cheMacao che "tourism+" chinomira pachena nekubatanidzwa kwayo, hunyanzvi, uye hupfumi. Kubudirira kwechiitiko cheBangkok kunosimbisa kuti kushambadzira kwekuenda, kana kwaitwa nechinangwa uye hunyanzvi, kunogona kukurudzira nzendo nyowani uku ichisimbisa kuzivikanwa uye hupfumi hweguta rinogamuchira.