Shanyira Batumi's Mikheil Koplatadze Anogovera Georgia's Tourism Vision kuITB China 2025

Chitatu, June 11, 2025

Mikheil Koplatadze, Sachigaro weDhipatimendi reVashanyi reBatumi, anogovera chiono cheGeorgia chekushanya kuITB China 2025, achitarisa kushanya kwakasimba, zviitiko zvetsika, uye kuwedzera nzendo kubva kuChina neAsia.

Ko kutora chikamu muITB China kunorevei kuGeorgia, uye kunyanya kusimudzira kwekushanya kweAjara? Pane here zvinangwa kana kudyidzana zvauri kutarisira kuzadzisa pano?

Tiri kumiririra Shanyira Batumi, bhodhi revashanyi redunhu kubva kuAdjara muGeorgia. Irukudzo rwedu kuratidza dunhu redu rakanaka nenyika pano paITB China. Kusvika parizvino, takava nemisangano ine zvibereko uye inonakidza panguva yechiitiko ichi. Kushanya kwakakosha kuGeorgia, uye dunhu reAjara, kunyanya Batumi, rine mukana wakakura mukusimudzira kushanya.

Batumi, pamwe nekubatanidzwa kwayo kwenzvimbo dzine makomo uye nzvimbo dzekutandarira dzegungwa, inopa zvakasiyana siyana zvinokwezva. Chinhu chakasarudzika chedunhu redu ndechekuti iwe unogona kunge uri pagungwa, uchifamba uchitevedza boulevard, uye mukati memaminitsi gumi nemashanu chete, unogona kusvika kunzvimbo dzine makomo. Tine nzvimbo dzakachengetedzwa, nzvimbo dzekutandarira, uye maguta ane hunyanzvi anopa zviitiko zvetsika. Batumi zvakare inowanikwa nyore, ine nhandare dzendege dzepasi rose muBatumi neTbilisi, pamwe nendege dzakananga kubva kuChina.

Nyika yakakosha kwatiri iChina, sezvo musika weChinese wakakura zvakanyanya mumakore mashoma apfuura. Semuenzaniso, muna 2024, takaona kuwedzera kwe84% kwevashanyi veChinese zvichienzaniswa ne2023, uye isu tiri kuramba tichiona maitiro akanaka gore rino zvakare. Isu tinopa musanganiswa wakasarudzika wetsika, nhoroondo, zvisikwa, uye zvechizvino-zvino, uye isu tiri kutsvaga kuumba hukama hwakasimba nevafambisi vevashanyi veChinese, midhiya, uye vamwe vadyidzani vakakosha muindastiri.

Ndizvo zvakanakisa kunzwa. Kufambira mberi, ndezvipi zviitiko zvakakosha kana zviitiko zvauri kuratidza kuChinese kana misika yeAsia yakakura gore rino?

Pamusika weChinese, Georgia - kunyanya Ajara neBatumi - inzvimbo nyowani uye iri kusimukira. Haisi nzvimbo yekutandarira chete asiwo ine mukana mukuru wezviitiko zvepasirese. Isu tinoziva kuti makambani eChinese ari kutsvaga nzvimbo nyowani uye dzakasiyana dzekuronga zviitiko, uye Batumi inzvimbo yakanaka kune iyoyo. Isu tine mupiro wakasimba wemaketani emahotera epasi rose akadai seSheraton, Hilton, uye Rixos, ane misangano yakanakisa uye zvivakwa zvezviitiko.

Batumi zvakare ine zvivakwa zvinokura zvekushanya kwemitambo, izvo zvakawana mukurumbira pasi rose. Zvivakwa zvedunhu iri zviri kusimukira kuti zvizadzise zvinodiwa nemitambo yepasi rose. Kunze kweizvi, tinopa chikafu chinoshamisa-chikafu chedu chiri kuramba chichizivikanwa pasi rose, uye dunhu redu muCaucasus rine mukurumbira nekudya zvinonaka seKhachapuri neAjika.

Kune vashanyi, kunyanya vanobva kuAsia, tinopa ruzivo rwakasiyana rwetsika pamwe nemusanganiswa wezvakasikwa-zvakavakirwa zviitiko uye zvechizvino-zvino. Iwe uchawana chimwe chinhu kune wese munhu-kubva pakufamba mumakomo, kushambira muGungwa Dzvuku, kusangana netsika yewaini yeGeorgian.

Zvinonzwika zvinoshamisa! Batumi iri kujairana sei nemaitiro ekushanya kwepasirese, kunyanya kudiwa kuri kukura kwekufamba kwakasimba uye zviitiko zvetsika zvechokwadi?

Sezvandambotaura, Ajara yakapfuma mune zvakasikwa zviwanikwa. Tine nzvimbo ina dzakachengetedzwa, nhatu dzacho dzakanyorwa seUNESCO nzvimbo. Kuchengetedza zvisikwa kwakakosha kwazvo kwatiri, uye takaita akati wandei eco-hushamwari mapurojekiti edu ekushanya. Zvirongwa zvedu zvitsva zvese zvekushanyirwa zvakagadzirirwa kuchengetedza zvakatipoteredza.

Mumakore achangopfuura, Batumi yakawana kuzivikanwa kuburikidza nemibairo yepasirese, senge Nyika Yezvikwereti ye "Emerging Tourism Destination yeEurope." Aya maremekedzo anosimbisa kuti isu tiri munzira chaiyo yekuvandudza Batumi seyakasimba uye inoyevedza nzvimbo yekushanya. Tarisiro yedu pakushanya kwakasimba kwakanangana nemaitiro epasirese, kuve nechokwadi chekuti tinochengetedza tsika nemagariro nenhaka yedu tichisimudzira kushanya kwakanaka.

Pamusoro pezvo, Batumi inoitisa akati wandei eco-hushamwari zviitiko uye inopa kwakawanda kushanya kunosimbisa kuchengetedzwa, zvichibatsira kuzivisa vashanyi nezvekukosha kwekuchengetedza nharaunda.

Zvinofadza kunzwa nezve tarisiro yekusimudzira. Asi ndeapi mamwe ematambudziko aripo akatarisana nekushanya kwedunhu muBatumi, uye dhipatimendi rako riri kushanda sei kuti rizvikunde, kunyanya mune ino post-denda uye geopolitically inoshanduka?

Sezvandambotaura, kugadzikana kuri pamwoyo wekuedza kwedu kushanya, uye mapurojekiti ese atiri kushanda paari anoenderana nemamiriro ekunze. Danho rinokosha ratinaro ndero Tourism School kune vebazi rakazvimirira, iro rakasununguka chose kutora chikamu machiri. Chikoro ichi chinopa dzidziso uye maworkshops gore rose kuvanhu vanoshanda mukushanyirwa kwenyika, kubva kuvashandi vepahotera kusvika kune vanotungamira vashanyi, vachivadzidzisa nezvemaitiro anoenderera, kuchengetedza kwezvakatipoteredza, uye nzira yekutaurirana zviri nani nevashanyi.

Kubva padenda, takatarisana nematambudziko akati wandei. Chekutanga, nhamba dzekushanya dzakadzika, uye takafanirwa kukurumidza kuchinjika kune shanduko yeindasitiri. Asi sezvo zvinhu zvishoma nezvishoma zvadzokera kune zvakajairika, tanga tichishanda pamwe chete nevekunze kuti vaone kuti vari kumhanyisa nemirau mitsva, zvinodiwa nevatengi, uye kudiwa kwemaitiro akasimba.

Chikoro chedu chekushanya chinopa kudzidziswa munzvimbo dzakasiyana siyana, kusanganisira kusimudzira kushanya, basa revatengi, uye makosi emitauro, kuve nechokwadi chekuti nyanzvi dzekushanya dzeBatumi dzakagadzirira kupa masevhisi epamusoro. Pamusoro pezvo, tiri kushanda kuvandudza zvivakwa zvedu, kusimbisa kubatana kwenharaunda, uye kuderedza kabhoni yeindasitiri yekushanya.

Tichitarisa kumberi, ndezvipi zvaunonyanya kukosha pakukwezva vashanyi vekunze vakawanda kuBatumi, Georgia? Ko iyo yeChinese kana yakakura musika weAsia inoita basa mune yako yenguva refu yekushanya chiratidzo?

Isu tanga tichinyatsodzidza maitiro emusika wepasi rose uye takaona China nedzimwe nyika dzeAsia senzvimbo dzakakosha dzekukura. Dunhu redu rine musanganiswa wakasarudzika wechisikigo, tsika, chikafu, uye kugamuchira vaenzi izvo zvinogona kufadza vashanyi vekuAsia. Tirikushingairira kunanga matunhu aya kuburikidza ese ari maviri ekunze uye online ekushambadzira mishandirapamwe. Takapinda mukushambadzira kwesocial media uye takatora chikamu muzviitiko zvepasi rose, kusanganisira ITB Asia uye ITB Berlin, kwatinopa Batumi uye dunhu reAjara kune vafambi vepasirese.

Pamusoro pezvo, isu tiri chikamu chezviitiko makumi mana ekushanya kwepasirese pagore, uye musika weChinese, kunyanya nendege dzakananga kuBatumi, wakaona kugona kukuru. Isu tinovavarira kusiyanisa zvikamu zvemusika wedu uye kuramba takatarisa mukukura indasitiri yedu yekushanya neChina nedzimwe nyika dzeAsia, asi isu tinotarisawo misika yeEurope neMiddle East.

Chiono chedu chenguva refu ndechekuita Batumi nzvimbo inotungamira yekushanya kwetsika, kushanya kwehutano hwakanaka, kushanya kwemitambo, uye eco-tourism. Sezvandambotaura, Batumi neAjara vane zvese: makomo, gungwa, tsika dzakapfuma, uye chikafu chikuru. Isu tinoronga kushandisa zvese izvi kukwezva vashanyi vekunze, uye China nedzimwe nyika dzeAsia dzichatora chikamu chakakosha mune izvi.

Ndinokutendai nekugovana zvese izvi maonero, VaKoplatadze. Tinotenda nguva yako nhasi. Tinokushuvirai zvakanakisa mukuedza kwenyu kusimudzira Batumi neAjara uye tinotarisira kunzwa zvakawanda nezvekubudirira kwenyu paITB China gore rinouya.

Ndatenda! Zvaifadza kutaura newe. Ndinovimba kukuona zvakare gore rinouya kuITB China. Tinokugamuchirai neushamwari kuBatumi-yako inotevera chiitiko chakamirira!