Iyo Slovakia Inosimuka sei Yakagadzikana uye Netsika-Akapfuma MICE Kunoenda neBold Global Vision

Mugovera, June 7, 2025

Muhurukuro yakasarudzika na Kufamba uye Kushanya Nyika (TTW), Veronika Holečková anobva kuSLOVAKIA TRAVEL akatsanangura hurongwa hweshungu hweSlovakia hwekuzvimisa sekusimuka. MICE (Misangano, Kukurudzira, Konferensi, uye Zviratidziro) kwainoenda, kunyanya kutarisisa kutora chikamu kwacho. IMEX Frankfurt 2025.

SLOVAKIA TRAVEL inoona IMEX Frankfurt sepuratifomu yakakosha kusimudzira pasi rose. MICE profile. Nekuvapo kwakasimba panhandare yenyika, sangano rine chinangwa chekusimudzira musanganiswa weSlovakia wakasarudzika wezvivakwa zvemusangano, runako rwechisikigo, hupfumi hwetsika, uye zviitiko zvinofambiswa. Chinangwa chavo ndechekupa chikuva chekudyidzana chevane chekuita neSlovak - kusanganisira mahofisi emagungano, DMCs, uye mahotera - kuvaka kudyidzana nedzimwe nyika uye kufambisa kuoneka mumakwikwi epasirese. MICE musika.

Sustainability iri pamwoyo weSlovakia's tourism strategy. Nyika irikushingairira kusimudzira eco-hushamwari nzvimbo, macheni ekupa emunharaunda, uye mafambiro ane mutoro. Kuburikidza nekubatanidzwa kwenzvimbo dzekugara zvakanaka, mapaki enyika, uye mataundi enhaka kupinda MICE mapakeji, Slovakia inopa varongi vezviitiko zvakasvibirira, zvine ruzivo-zvakapfuma dzimwe nzira dzenzvimbo dzechinyakare.

Kuvandudzwa kwezvivakwa ndiyo imwe nzvimbo yakakosha yekutariswa. Nemagedhi epasi rose akadai seVienna International Airport angori maminetsi makumi mana kubva kuBratislava, uye kuenderera mberi kwekusimudzira kumigwagwa uye njanji zvinongedzo mumaguta akaita seKošice, Trenčín, neŽilina, Slovakia iri kuwanika nyore kune dzimwe nyika. MICE vafambi. Guta guru, Bratislava, riri kuita shanduko huru nemahotera matsva, nzvimbo dzemisangano dzakasanganiswa, nenzvimbo dzekongiresi dzemazuva ano.

Slovakia inowedzerawo nzvimbo dzayo dzeUNESCO World Heritage, matunhu ane makomo seHigh Tatras, uye echokwadi tsika dzetsika kugadzira mapakeji ezviitiko zvebhizinesi asingakanganwike. Zviitwa zvakaita sekuvaka timu munzvimbo dzealpine, kutarisa nyeredzi, misangano yechinyakare yekubika, uye maworkshops nenyanzvi dzemuno zvinobatsira kutsanangura patsva. MICE ruzivo mune chimwe chinhu chinonyudza uye chakasiyana.

SLOVAKIA TRAVEL inoshanda sechibatanidza chakakosha pakati pehurumende neakazvimirira zvikamu-kuronga zviitiko zveB2B, tsvakiridzo yemusika, uye nzendo dzemhuri kuratidza kugadzirira uye kukwezva kwenyika. Post-denda, kune kusundidzira kwakasimba kune diki-diki, hutano-yakapinzwa, uye zvetsika zviitiko zvebhizinesi.

Kuti iwedzere kusvika kwayo pasi rose, Slovakia iri kutarisa nezvemisika yepedyo uye yakareba-kubva kuHungary nePoland kusvika kuNordics, UK, neGCC. Kuburikidza nemaitiro anofambiswa nedata, iyo agency iri kuongororawo niche zvikamu senge congresses yezvokurapa, misangano yeindasitiri yemotokari, uye nekurudziro-yakavakirwa-inotsigirwa neCRM nyowani uye yakanangwa B2B mishandirapamwe.

Slovakia yakagadzirira kushandura huchokwadi hwayo uye kuwanikwa kwayo kuita makwikwi MICE zvakanakira vanoronga pasi rose.

Ko SLOVAKIA TRAVEL inoronga sei kuwedzera IMEX Frankfurt 2025 kuti iwedzere chimiro chayo munyika dzepasirese. MICE (Misangano, Incentives, Conferences, Exhibitions) musika?

IMEX Frankfurt 2025 inomiririra mukana wakakosha weSLOVAKIA TRAVEL yekuisa Slovakia seyachiri kusimukira asi yakasarudzika. MICE kuenda kuCentral Europe. Pachinzvimbo chenyika, SLOVAKIA TRAVEL inoratidza nyika iri kuwedzera nzvimbo dzemisangano, zviitiko zvekukurudzira, uye masevhisi akagadzirirwa evafambi vebhizinesi. Isu takavavarira kuratidza runako rwechokwadi, kuwanikwa, kusarudzika, uye huchokwadi hweSlovak. MICE Zvipo.

Basa guru reSLOVAKIA TRAVEL kugadzira chikuva chakasimba cheSlovak MICE vanobata-bata-kusanganisira maDMC ari kuuya, mahofisi emagungano, mabhodhi ekushanya ematunhu, mahotera, nenzvimbo dzekutandarira - kuti vabatane nevatengi vekunze uye vanodyidzana navo. Isu tinoshingairira kutsigira vatinoshanda navo munharaunda mukutanga bhizinesi idzva, kuwedzera kuoneka, uye kusimudzira Slovakia senzvimbo ine hunyanzvi asi inokurudzira yekuenda kumisangano nezviitiko.

SLOVAKIA TRAVEL iri kubatanidza sei misimboti yekusimudzira mune yayo yekushanya inopihwa, kunyanya yezviitiko zvebhizinesi uye kufamba kweboka?

Sustainability ndiyo musimboti mbiru yeSLOVAKIA TRAVEL yenguva refu yekushanya zano. Mu MICE chikamu, tinoshingairira kusimudzira nzvimbo dzinoziva, vatengesi vemunharaunda, uye maitiro ekufambisa ane mutoro. Mapaki epasirese eSlovakia, zvisikwa zvisina kuparadzwa, nzvimbo dzekutandarira, nzvimbo dzekutandarira, nemataundi ane nhoroondo zvinopa zvigadziriso zvakanaka kune vanoronga vanotsvaga kubatanidza bhizinesi nekusimbaradzika.

Pamusoro pezvo, SLOVAKIA TRAVEL ine chinangwa chekudzidzisa uye kukurudzira vese vanobatana uye vatengi nekugovana maitiro akanakisa uye kufambisa nhaurirano pamusoro pekusimudzira kushanya kwakasimba. Nepo tichiziva kuti pachine fambiro mberi inofanira kuitwa, vavariro yedu ndeyokuenda zvakatsiga kuenda kukuva pakati nepakati, kuziva. MICE tourism model.

Nekuwedzera kuri kuda kwezviitiko zvebhizinesi repasi rese, Slovakia iri kusimudzira sei zvivakwa zvayo uye kubatana kuti ishandire zvirinani MICE vafambi nevarongi?

Iko kuenderera mberi kuedza kuSlovakia kuvandudza kuwanikwa uye zvivakwa kuti zvizadzise zviyero zvepasirese. Nyika inoshandirwa nendege mbiri huru — muBratislava neKošice — uye nendege dzematunhu muPoprad nePiešťany. Vienna International Airport, inongori maminetsi makumi mana kubva kuBratislava, inoita basa rakakosha segedhi repasi rose.

Maguta ematunhu akadai seKošice, Poprad, Žilina, uye Trenčín-iyo inozove European Capital of Culture muna 2026-iri kuwedzera kubatana kuburikidza neazvino njanji zvinongedzo uye nekuwedzera migwagwa mikuru. Guta guru, Bratislava, riri kuvandudzwa kwakakura nemahotera ekutanga, nzvimbo dzemazuva ano dzekongiresi, uye zvivakwa zvemahybrid chiitiko. Košice, seyaimbova European Capital of Culture, inopa musanganiswa wakasarudzika wenhaka yetsika, nzvimbo dzekugadzira, uye yakagadzirira-kushandisa-chiitiko chiitiko.

Mhiri kweSlovakia, kudyara kuri kuenderera mberi muzvivakwa zvedhijitari uye kufamba kwakangwara kuve nechokwadi chekusagadzikana uye nehunyanzvi chiitiko chiitiko kune vese varongi nevanopinda.

Slovakia inozvirumbidza neUNESCO World Heritage nzvimbo, makomo emakomo, uye inoyevedza tsika mitambo. SLOVAKIA TRAVEL inosanganisa sei zvinhu izvi mune yayo MICE uye bhizinesi chiitiko mapakeji kupa zviitiko zvakasiyana?

Tsika uye nhaka yechisikigo yeSlovakia inopa hupfumi uye hunoenderana nezviitiko zvebhizinesi zvisingakanganwike. SLOVAKIA TRAVEL, pamwe chete nemaDMC emunharaunda uye madhairekitori, anobatanidza zviitiko zvechokwadi MICE mapakeji-akadai sekushanya kwakatungamirwa kweUNESCO World Heritage saiti seBanská Štiavnica kana Spiš castle, zviitiko zvekuvaka timu muPamusoro Tatras, uye zviitiko zvekubika mumatura ewaini echinyakare.

Iyo Yekumusoro Tatras dunhu, ine kukwirira kwayo kukuru, hunhu husina kubatwa, uye yakagadziridzwa zvivakwa, inonyanya kukodzera zvirongwa zvekukurudzira uye makonferensi madiki. Inopa nzvimbo dzinoshamisa, nzvimbo dzekutandarira, uye mikana yekunze yekushanya inosimudza chero kuungana kwebhizinesi.

Kune avo vanoda kupinda munzvimbo dziri kure, SLOVAKIA TRAVEL inotsigira zviitiko zvakaita sekutarisa nyeredzi munzvimbo dzine rima-denga, mashopu nemhizha dzemunharaunda, uye kushanya kunharaunda dzenzvimbo. Izvi zviitwa zvekunyudza zvakanyanyokodzera kurudziro yekufamba, zvichibatsira vatori vechikamu kuti vabatane netsika nemamiriro eSlovak nenzira dzine musoro. Nekubatanidza bhizinesi netsika, zvisikwa, uye chokwadi chenzvimbo, Slovakia inoshandura misangano kuita zviitiko zvisingakanganwiki uye zvakasiyana.

Ibasa rei rinoitwa neSLOVAKIA TRAVEL mukubatana nehurumende dzemuno, mahotera, nzvimbo, uye vanopa masevhisi kugadzira zvigadzirwa zvezviitiko zvebhizinesi zvinokwikwidza uye zvinokwezva zvevatengi vepasirese?

SLOVAKIA TRAVEL inoita basa repakati semubatanidza uye mufambisi pakati pemasangano ehurumende nevanozviti vanobatanidzwa mukushanya uye MICE sectors. Isu tinotsigira kusimudzira kwekuenda kuburikidza nekusimudzira kwakarongeka, kutengeserana show inomiririra, zviitiko zveB2B, uye kutsvaga kwemusika.

Mu MICE chikamu, isu tinobatsira mukuita matchmaking nevatengi vekunze kuburikidza nepuratifomu yakagovaniswa inobatanidza kudiwa nekupa. Isu tinorongawo nzendo dzekuzivana kuti tipe hunyanzvi hwemuno uye matunhu networking workshops kusimbisa kushandirapamwe kweindasitiri. Nekubatanidza kuedza nehurumende dzemaguta, mahofisi emagungano, mahotera, uye nyanzvi dzezviitiko, SLOVAKIA TRAVEL inova nechokwadi chekuratidzwa kwakabatana uye kwehunyanzvi kweSlovakia senzvimbo yakagadzirira, yakavimbika, uye inoyevedza yezviitiko zvebhizinesi.

Chikamu chekushanya cheSlovakia, kunyanya chikamu chezviitiko zvebhizinesi, chakagadziridza sei mushure medenda, uye ndedzipi nzvimbo dzakakosha dzekukura SLOVAKIA TRAVEL iri kutarisisa kukwezva vafambi vebhizinesi repasi rose mumakore anotevera?

Post-denda, chikamu chekushanya cheSlovakia chakaratidza kusimba nekusimbisa kuchinjika, kuchengetedzeka, uye shanduko yekufamba kune zvine musoro, inononoka kufamba. Mu MICE chikamu, nzvimbo dzakavhurika, zvirongwa zvehutano hwakanaka, uye zvidiki-zvidiki, zvinokurudzira-zvine ruzivo zvave zvakakurumbira.

Tiri kuona kuwedzera kuri kuda kwenzvimbo dzisinganyanyi kutariswa, izvo zvinopa Slovakia nemukana wakasarudzika. Maitiro akadai se "kufamba zvishoma nezvishoma" uye kugara kwenguva refu kuenderana nezvinopihwa neSlovakia - chokwadi, nzvimbo, uye kubatanidzwa kwetsika kwakadzama.

SLOVAKIA TRAVEL parizvino yakatarisana nemisika yekune dzimwe nyika yakaita seHungary, Poland, Czech Republic, Nordics, Israel, kwatinochengetedza vanomiririra kunze kwenyika. Kune misika mirefu, isu tinotora chikamu mu Tsvaga Central Europe chirongwa nevatinoshanda navo veV4 (Slovakia, Hungary, Poland, Czech Republic), tichisimudzira dunhu iri senzvimbo yakabatana, yakapfuma mutsika.

Panguva imwe chete, tiri kuwedzera kuedza mumisika ine hunyanzvi inosanganisira dunhu reDACH, UK & Ireland, Benelux, uye nyika dzeGCC kukwezva nyowani. MICE Vatengi.

Isu takatangisa yemukati, inofambiswa nedata purojekiti inotsigira zvine hungwaru kuita sarudzo zvichibva pane chaiyo-nguva yekunzwisisa uye KPIs. Nzvimbo dzekutanga kukura dzinosanganisira congresses dzekurapa, IT uye tech misangano, iyo indasitiri yemotokari, uye zvakasikwa-based incentive yekufamba. Kuti titsigire zvirongwa izvi, tiri kugadzira puratifomu yenyika yeCRM yevadyidzani uye vatengi manejimendi, uye kutangisa yakanangwa B2B kushambadzira mishandirapamwe uye tsamba dzenhau dzinoratidza huchokwadi hweSlovakia, kuwanikwa, uye kukosha kwakasarudzika. MICE kuenda.

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