Sid Mathur paKhoya Mithai's Luxury Revolution muIndia Sweets

China, June 5, 2025

Mubvunzurudzo iyi yakasarudzika yeKushanya neKushanya Kwenyika (TTW), Sid Mathur, muoni Muvambi uye CEO weKhoya Mithai, anogovera mashanduro aari kuita masiwiti echinyakare echiIndia kuita chiitiko cheumbozha pasi rose. Nemidzi yakadzika munyika yeF&B uye budiriro yemabhizimusi akaita seSmoke House Deli uye Chakavanzika Ingredient, rwendo rwaSid kupinda mithai rwakafambiswa nechido uye nemazvo.

Yakavambwa muna 2016, Khoya inofungidzira zvakare mithai nekugara yakavimbika kune kwayakatangira-yakagadzirwa nemaoko neakasikwa, emhando yepamusoro zvigadzirwa uye zero preservatives. Basa raSid ndere kumutsa tsika nehumambo hwemasweets eIndia apo achivaratidza neazvino aesthetics. Kubva pakutsvagisa zvine hungwaru kuenda kuhunyanzvi hwekubika, nhanho yega yega mukugadzirwa kweKhoya inoratidza hanya, kutaura nyaya, uye kushuvira.

Sid inokurukura matambudziko ekuchinja maonero evatengi, kunyanya nezvemitengo uye kurongedza, mumusika unotongwa nemasiwiti anogadzirwa. Asi nekutarisa pakuravira, tsika, uye yakakwira mharidzo, Khoya yakaveza niche yayo sechipo chemhando yepamusoro, ichitopinda mune yakakurumbira. Kofi neKaran hamper.

Sezvo chimiro chekudya cheumbozha cheIndia chichishanduka, Sid inoona kudiwa kwepasirese kwemasiwiti echokwadi, ekutanga eIndia. Chiono chake chenguva refu chinosanganisira kuendesa Khoya kumisika yepasirese uku achichengeta mweya wayo wehunyanzvi. Nekukoshera kwetsika, nhoroondo-yakapfuma-nhaka, uye kukwezva kwemazuva ano, Khoya ine chinangwa chekuisa mithai padanho repasi rose, kwayaichimbova—sechibatiso chakakodzera madzimambo.

Uri kufungidzira sei mithai yechinyakare kune yanhasi, inonzwisisa mukanwa?

Takatanga kuona kuti mithai yechinyakare yakaitwa sei, tsvakiridzo zhinji nekufunga zvakapinda mukutsvaga kukosha kwemithai. Takazosimudzira maitiro uye maflavour inova yedu forte. Tinoonawo kuti mithai yanhasi haisiriyo yayaive. Kune mapfupi mapfupi uye mavhoriyamu anowedzera akakwira saka kune akawanda anotsiva mumabikirwo emazuva ano. Isu takasiyana nazvo uye takanangana nekuzviita sezvazvaiitwa makore apfuura. 

Kurongedza kwakakosha kwatiri, kana iwe ukawana paki yeKHOYA, kurongedza kunofanirwa kuratidza dhizaini yemazuva ano uye yakapfava uye inonyanya kukosha inofanirwa kuratidza kuti kune basa rakawanda uye kufunga kwakapinda munzira yainounzwa. 

Isu tiri zvakare kuenderera mberi nekuwedzera huwandu uye kushanda pane zvigadzirwa zvinodzosa nostalgia kune vanhu vazhinji. Nekuda kwekuti nhasi, kutaura nyaya uye nostalgia kwakakosha zvakanyanya. Zvese izvi zvinotibatsira kufungidzira mithai. 

Ndeapi matambudziko makuru uye kubudirira mukuvaka Khoya Mithai semhando yemhando yepamusoro kubva pakutanga?

Imwe yematambudziko atakatarisana nawo ndeyekuti vanhu vagamuchire uye vaone mithai mune imwe avatar yakasiyana zvachose. Kubva kuchitoro che mithai chinogara chichibatikana kuenda kune chimwe chinhu chakazara uye chakakosha. Kuti vanhu vatenderere pfungwa idzodzo hadzina kunetsa, kana tichitarisa kune dzimwe nyika, vanenge vachitozviita nezvigadzirwa zvavo. Mumusika umo zvinhu zvese zvinotengeswa uye kugadzirwa kwakawanda, panogara kuine chigadzirwa chepakutanga chiri muumbozha chimiro chemhando yepamusoro. 

Mitengo yemitengo inogara ichibvunzwa. Vanhu vajaira kutenga mithai muhuwandu hunoyerwa nehuremu. Taida kushandura izvozvo kuita mithai chimwe chinhu chaunogona kupa, kuratidza, uye kutakura uchitenderedza uine chokwadi chekuti inotakura kukosha. Uye isu zvakare tinova nechokwadi chekuti vanhu vanonyatso kuravira mutsauko. 

Unogona here kutitora kuseri kwezviitiko zvekugadzirwa kwako kwehunyanzvi uye maitiro ekuziva anotsanangura huzivi hwaKhoya?

Mukutaura kwekugadzirwa kwemhizha, takapedza mwedzi inenge ye9 mumugwagwa, pamalaptops edu uye tichipedza nguva nevanyori vezvokudya kuti tione kuti chii chakabva mithai, chakaitwa sei uye pakuguma kwayo, takaona kuti kune runako mumithai. Yakagadzirwa sei, inoumbwa uye yakarongedzwa sei. Isu takafunga nzira yekukwana yega yega chidimbu chemithai uye nekuvandudza maitiro edu ekubika. 

Pane hunyanzvi mukuita, maitiro ekuchinja magadzirirwo ega ega asi kuti ive nemuromo uri nani pamwe, saka kwatiri zvakakosha kuona idzi shanduko diki dzichikonzera mutsauko unooneka. 

Chii chinotiparadzanisa isu zvakare chokwadi chokuti tinoshandisa shuga shoma, kwete nokuti tinoda, asi nokuti ndiyo nzira iyo mithai yakagadzirwa pakutanga uye chokwadi chokuti zvigadzirwa zvedu 100% zvakasikwa. 

Iwe unoona sei musika wekudya wepamusoro weIndia uchishanduka, uye ndeapi mikana yepasi rose yakamirira Indian mithai?

Musika wezvekudya zvemhando yepamusoro weIndia uri kusimukira nekukurumidza, kunyangwe kukosha kwemari kuchagara kuri kutariswa nevanhu, kuri kuchinja. Kune mikana mikuru iri kuitika pasi rose. Isu taizotarisira kunzvimbo dzakasiyana uye tsika dzakasiyana, ingave iyo US, UAE kana India, isu taizoda kuwana chiyero pazviri. 

Ndechipi chiono chako chenguva refu cheKhoya Mithai uye ramangwana remaswiti eIndia padanho repasi?

Chiratidzo chedu chenguva refu cheKHOYA chiri nyore kwazvo, tine simba rekuwedzera pasi rose uye kukunda mamwe misika mikuru. Ndinoda kuona mithai zvakanaka pasi rose uye kuiona ichishanduka nenzira iyo inoonekwa, inotengeswa uye inoshandiswa. Tinoda kushandura mafungiro aripo akatenderedza mithai, kuti kunogara kuine pfungwa yemitengo mukuita uku uchiigadzira. Tinoda kuunza artisanal mithai pamberi todzosa kuhumambo hwayo hwayakabva. Mithai kwemazana emakore aive akakodzera chete kuhumambo nemadzimambo, chinangwa chedu ndechekuunza kune iyo nhanho uye kuona ichikura.

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