Chipiri, June 10, 2025
Tunisia iri kupinda munzvimbo yepasirese-uye kwete chinyararire. Nekuwedzera kwekushanya kuri kuwedzera, Tunisia ikozvino inobatana nemasimba akaita seMexico, France, Spain, US, Italy, Turkey, uye UK mukukwezva mamirioni evashanyi gore rese. Asi chii chiri kufambisa kuvhiya kwakamwe kamwe uku? Uye Tunisia inganyatso kwanisa here kubata pasi pakati peaya mahofori epasi rose?
Nhamba dziri kuwedzera nekukurumidza. Mhepo inopomerwa chishuvo. Kubva kumahombekombe egoridhe kuenda kune ekare medinas, Tunisia iri kusunda kupfuura zvaitarisirwa. Zvichakadaro, nzvimbo dzakaita seMexico neFrance dzinoramba dzichitonga misoro. Asi chimwe chinhu chiri kuchinja. Spain, US, uye Italy vangangove nemakumi emakore ekutonga-asi Tunisia iri kunyora rondedzero yayo.
ziviso
Turkey neUK zvichiri kudhonza mapoka evanhu. Asi ikozvino, Tunisia yakamira padivi pavo, kwete kumashure. Mubvunzo unoramba uchinzwika zuva rega rega: ndiko kushanduka kwekushanya kweTunisia—kana kutanga kwechimwe chinhu chakatokura? Nyaya inoenderera mberi.
Munyika yanhasi inokurumidza kufamba, kufamba hakusi kungotambarara—mararamiro. Mamirioni avanhu ari kuyambuka miganhu gore rimwe nerimwe, achidzingirira kuvira kwezuva, kunyura mutsika, uye kutsvaka ngano dzokudzokera kumusha. Asi wakambozvibvunza kuti ndedzipi nyika dziri pamusoro pemachati ekufamba epasirese gore negore?
Let’s take a human journey through the most visited places on Earth—and explore the unexpected destinations quietly climbing the ranks.
Hazvishamisi kuti Furanzi anoramba achitonga sa nyika yakashanyirwa zvakanyanya pasi rose, tichitambira pedyo 90 mamirioni vashanyi gore negore. Kubva kuEiffel Tower inoyevedza kuenda kumisha yekumaruwa muProvence, France inopa zverudo, nhoroondo, uye zvinonaka zvakapfuma mumakona ese. Hazvisi zveParis chete; ndezvekudhirowa muLouvre, waini muBordeaux, uye mahombekombe akanyoroveswa nezuva pedyo neRiviera.
Kuseri kweFrance, Speini mazango apera 85 miriyoni vafambi gore negore. Iine rhythms yayo yeflamenco, zvishamiso zvekuvaka, uye mitambo ine mukurumbira, Spain inopa zvese zviri zviviri chiitiko uye tsika. Kunyangwe iri tapas muSeville kana zororo remahombekombe muMallorca, nyika haimbokundikani kukurudzira.
Itari, kukwezva kumativi Mamiriyoni 65-70 vashanyi, ndiko uko zvakapfuura zvinonzwa zvipenyu. Roma, Venice, Florence-guta rega rega imuseum, kudya kwese kupemberera. Vafambi vanodirana pano kwete zvekungoona chete, asi nenguva dzinofadza moyo.
The nyika dzakabatana anoramba achidhonza 75-80 mamiriyoni vashanyi, nekuda kwekusiyana kwayo kukuru. Kubva kuNew York mudenga kuenda kurunyararo rweYosemite, kubva kuDisney kuenda kunhoroondo yakadzika, inyika isina nzendo mbiri dzakafanana. Tsika dzemumaguta, zvishamiso zvechisikigo, nzendo dzemumugwagwa-mufambi wese anowana niche yavo.
Nyika nhatu idzi dzakavaka mbiri yezviitiko zvisingakanganwiki. Teki, nematongo ayo ekare, misika yemisika, uye nzvimbo dzekutizira dzemumhenderekedzo yegungwa, zvinoswedera pedyo 50 mamiriyoni evashanyi. TairendiTembere dzaJehovha nezvitsuwa zvinopisa zvinokwezva mamiriyoni 40, apo Mekisiko kuenzanisa matongo ekare uye nzvimbo dzekutandarira dzemazuva ano dzine runako rwakaenzana, kutambira kusvika mamiriyoni 50 gore negore.
While the big players dominate headlines, a new wave of destinations is turning heads. Saudhi Arabhiya, yakambovharwa kune yekushanya, iri kuisa mabhiriyoni ekudyara kuti ive nzvimbo yepasirese yetsika uye yekushanya. Vietnam, nekukwanisa kwayo uye kudzika kwayo, iri kutora mwoyo nemugwagwa wese unovhenekerwa nemarambi uye mupunga.
Moroko iri kuva nekuvandudzwa, kusanganisa mystique uye mutsa. Egypt inoramba iri magineti kune vanoda nhoroondo, nemaPiramidhi achiri pakati pekushamisika. Uye Indonezhiya, inotungamirwa nerunako rwemweya yeBali, inoramba ichikwezva vanotsvaga kuzorora uye zvakazarurwa.
Kufamba hakusi kwehuwandu chete. Aya mamirioni emafambiro anoreva kunzwisisa kwakadzama, kusimbaradza hupfumi, uye kubatana kwepasirese. Rwendo rwese inyaya. Kusvika kwese kunopisa raramo yenzvimbo.
Saka kunyangwe uri kunanga kune yaunofarira yekare kana kudzungaira kubva munzira yakarohwa, ziva izvi: uri chikamu chechimwe chinhu chikuru. Nyika haisi kungoshanyirwa chete - iri kuva neruzivo rwakadzama, mufambi mumwe panguva.
Zvino, mubvunzo chete ndewekuti: kupi kunotevera?
Tunisia iri kuita mafungu muna 2025. Nyika yakagamuchira vanopfuura mamiriyoni 3.4 vashanyi pakati paJanuary naMay, zvichiratidza kukwira kwe10.2% kana ichienzaniswa nenguva yakafanana gore rapera. Kumhanya kuri kuvimbisa. Kana zviri kuitika zvikaramba zvakadaro, Tunisia inogona kurova miriyoni gumi nerimwe pakupera kwegore, ichipfuura huwandu hwayo hwa11 uye ichiratidzira imwe yekudzoka kwayo kwakasimba mumakore gumi.
Nhamba dzekutanga dzinopa mufananidzo wakajeka. Asi kuseri kwemhemberero kune mubvunzo wekukurumidzira - rudzii rwekushanya ruri kuvakwa neTunisia?
Kunyangwe nevanosvika vanokatyamadza, zvivakwa zvekugamuchira vaenzi zveTunisia zvinotaurira imwe nyaya. The chiitiko chehotera chinoramba chiri chisungo chisina kusimba chechikamu, inotambudzwa nemabasa asingachinji uye zvivako zvekuchembera. Kune vashanyi vanodzoka, zvinotarisirwa zvakakwirira kudarika kare. Uye kana Tunisia isingakwanise kuunza mhando pasi, njodzi yekudzokorora kudonhedza muenzi inokura.
Iyo yekufambisa boom inofanira ikozvino kuenzaniswa neshanduko yebasa. Zvikasadaro, kuhwina kwanhasi kungachinja kuve kuzvidemba kwamangwana.
Tourism income yasvika 7.5 bhiriyoni dinars ($ 2.38 bhiriyoni) muna 2024. Nekuwedzera kwegore rino, chikamu chinogona kuyambuka 8 bhiriyoni dinars ($ 2.54 bhiriyoni)—a financial boost Tunisia desperately needs.
Nekudaro, hazvisi zvese zvinowanikwa zvinogadzirwa zvakaenzana. Kuwanda kwemari iyi kunobva mazororo emahombekombe ane mutengo wakaderera uye zvese zvinosanganisira mapakeji. These models attract high volumes but create minimal value for local communities. Vashandi vepasirese vanowanzo tonga cheni yekugovera, uye mari yevashanyi haiwanzo kusvika kumabhizinesi madiki, mhizha, kana mabhizinesi anotungamirwa nevechidiki.
Uyezve, izvi zvinopihwa zvinoderedza Tunisia kusvika kune "zuva-negungwa" kuenda. Runako? Ehe. Asi one-dimensional. Uye munharaunda yakazadzwa nemhenderekedzo yegungwa inoshamisa—kubva kuMorocco kusvika kuEgypt—Tunisia inoda zvinopfuura mhenderekedzo dzegungwa kuti ikwikwidze.
This year, a bold alternative is gaining traction. A wave of policymakers, cultural leaders, and civil society groups is demanding a paradigm shift. Chinangwa chacho? Fambisa kupfuura vhoriyamu-inotyairwa modhi uye kuvaka a yakakwirira-kukosha, okugadzira-powered tourism economy.
Pane imwe nguva ichangoburwa forum yekushanya muTunis, kutangwa kwe “Innovate Tunisia” kubatidza moto pasi pehurukuro. Chiitiko ichi chakabatanidza vatsigiri venyika kuti vakwikwidze dzimwe tourism midzi mukati dhizaini, nhaka, kutaura nyaya dzedijitari, uye kuchengetedza.
Mharidzo yacho yakanga yakajeka: Tunisia haifanirwe kungokwezva vashanyi chete-inofanira kuvakurudzira.
Tunisia doesn’t need to look far for inspiration. The seeds of transformation are already sprouting.
Mhemberero dzakadai Djerba Kunze II, kuratidzwa kwemifananidzo yakavhurika, uye Médina des Lumières, an immersive heritage event in Tunis, show how tsika uye hutsva zvinogona kuumba patsva zviitiko zvevashanyi. These events blend tradition with modern creativity, offering experiences tourists won’t find in brochures or package deals.
Zvichakadaro, kutanga-ups se Historiar vari kunyorazve mitemo. Kushandisa chaiyo chaiyo, yakawedzerwa chokwadi, uye AI, vanofungidzira zvakare kuti vashanyi vanoongorora sei zvinhu zvekare zvakapfuma zveTunisia. Vashanyi vanogona ikozvino kuita nenhoroondo munguva-chaiyo, vachishandisa immersive tech kusangana nenyaya dzakarasika kwenguva refu.
Aya haasi mapurojekiti epadivi — zviratidzo zvebhindauko rekushanya kuri kuitika.
Creative tourism haingofadzi chete - inyanzvi yehupfumi.
Inopa maoko-pane zviitiko izvo zvakadzika munharaunda uye zvisingabviri kuburitsa kunze. Kubva pamusangano wehunyanzvi kusvika kukutaura nyaya dzedhijitari, chikamu ichi chinoendesa mari yakananga munharaunda, kugadzira mabasa chaiwo uye kuchengetedza nhaka.
Vechiduku vanonyanya kubatsirwa. Panzvimbo pokusiya nokuda kwemikana youpfumi kunze kwenyika, vanogona kugara, kugadzira zvinhu zvitsva, uye kubudirira mumataundi okumusha kwavo. Creative tourism zvakare inoparadzira mari kupfuura nzvimbo huru dzekutandarira, ichimutsiridza nzvimbo dzisinganyanyi kuzivikanwa uye nzira dzakasiyana dzekufamba.
Zvidzidzo zvinoratidza izvozvo vashanyi vanoita zvedhijitari vanopedza 30% yakawanda kupfuura vamwe. Izvi zvinoreva kuti yakabatana, inonyudza yekufambisa inopa inogona kuwedzera zvinoshamisa mihoro yemuno. Asi kuita izvi, Tunisia inoda zvivakwa, kudzidziswa, uye kuwana mari kumabhizinesi madiki ekugadzira.
Kunyangwe nekukasira, matambudziko ezvimiro achiri kudzorera Tunisia kumashure. The kushaikwa kwekubatana kwechikamu, mari shoma yemapurojekiti epasi, uye maburi mukati digital infrastructure ita kuti zviome kuyera hunyanzvi nekukurumidza.
To truly unlock its potential, Tunisia must build bridges between tourism, education, culture, and tech. Investment in capacity-building is key. So is offering startup support and incentives to regions beyond the coast.
Zvidimbu zviripo. Chiratidzo chacho chakajeka. Ikozvino yava mubvunzo wekuuraya.
Ndege dziri kumhara. Mahotera ari kuzara. Vashanyi vadzoka.
Asi chii chavanoenda nacho kumba? Kugara kwecookie-yekuchekwa kwemahombekombe kwavaigona kuwana chero kupi-kana kwakajeka, kubatana kwemanzwiro kune tsika isina imwe?
Sarudzo iyi iri mumaoko eTunisia. Mukana wekushandura mufananidzo wayo, kusiyanisa hupfumi hwayo, uye kukurudzira chizvarwa wasvika ikozvino. Asi hazvingamiri zvachose.
Nyika irikuona. Vafambi vakagadzirira. Danho rinotevera reTunisia rinogona kutsanangura nhaka yekushanya kwepasirese.
ziviso
Chishanu, June 13, 2025
Chishanu, June 13, 2025
Chishanu, June 13, 2025
Chishanu, June 13, 2025